The Cambridge Centre for Animal Rights law are an academic collective, whose purpose is to push forward the dialogue and study of fundamental animal rights. By focusing on education, they approach the issue of animal rights from a different angle to the usual 'welfare' organisations. We were asked to design a compelling case for support to help them with fundraising.

The identity stepped into this concept of education by making the words and messages the core focus, rather than images of animals.

We devised a bright, friendly and open set of colour parings and graphic language to be the background for their often poignant words.