We were approached by RISE Group, a leading Saudi sports marketing and commercial services consultancy, to help them cleave off and brand their incumbent consulting team.
This consulting business needed to be distanced from the RISE name to allow it to flourish as an established consulting firm in its own right, competing with the bigger global firms on a day-to-day basis.
We were approached by RISE Group, a leading Saudi sports marketing and commercial services consultancy, to help them cleave off and brand their incumbent consulting team.
This consulting business needed to be distanced from the RISE name to allow it to flourish as an established consulting firm in its own right, competing with the bigger global firms on a day-to-day basis.
Starting with market research and brand strategy, we devised a set of articulations that formed the core sales and marketing narrative for this breakaway business.
Beyond these—the vision, mission definitions, USP’s and market positioning; we also named the business, consulting internally to unite the incumbent teams around this new narrative and the new brand direction.
Starting with market research and brand strategy, we devised a set of articulations that formed the core sales and marketing narrative for this breakaway business.
Beyond these—the vision, mission definitions, USP’s and market positioning; we also named the business, consulting internally to unite the incumbent teams around this new narrative and the new brand direction.
With APEX ADVISORY secured and all strategy complete, we embarked on a new brand identity for the firm. The visual system works in both English and Arabic, with a dedicated right-to-left reading identity created for all translated communications.
With APEX ADVISORY secured and all strategy complete, we embarked on a new brand identity for the firm. The visual system works in both English and Arabic, with a dedicated right-to-left reading identity created for all translated communications.
As well as a full set of brand guidelines, we created a design system for presentations, collateral, social media and stationery. This exercise culminated in the design and build of the new dual-language website.
As well as a full set of brand guidelines, we created a design system for presentations, collateral, social media and stationery. This exercise culminated in the design and build of the new dual-language website.
